| LAND USE |
GOAL: ACHIEVE A BALANCED AND DIVERSE MIX OF COMPATIBLE USES WHICH CREATE A VIBRANT (24-HOUR) DOWNTOWN.
Objectives
- Mixed Use: Encourage a mix of uses within downtown development projects.
- Housing: Promote the development of a variety of housing options within and in adjacent areas.
- Retail: Promote the development of street-level, consumer-oriented retail establishments.
- Public Uses: Promote high-quality, public development projects that can serve as demonstrations of appropriate downtown urban design principles.
- Thematic Districts: Facilitate the revitalization of downtown by the creation of special districts with unique development themes, such as music and entertainment, art and cultural activities, or civic center.
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URBAN DESIGN |
GOAL: PROMOTE DEVELOPMENT OF A DOWNTOWN WHICH ENHANCES THE DISTINCTIVE CHARACTER OF AUSTIN AND WHICH ACHIEVES A HIGH STANDARD OF PEDESTRIAN AND URBAN AMENITIES.
Objectives:
- Pedestrian Environment: Promote a comfortable, safe, interesting and visually attractive pedestrian environment.
- Streetscape: Reinforce the downtown streetscape through incentives for building owners to provide retail frontage, sidewalk amenities, and shading by trees or canopies.
- Visual Corridors: Protect and improve visual access along prominent sightlines to unique downtown features.
- Design: Encourage creative design for new development, including the display of public art, landscaping, street furnishings, lighting, signage, graphics, building materials, street level uses, and the relationship between public spaces and adjacent private uses.
- Accessibility: Encourage, promote and improve accessibility for persons with disabilities.
- Unique Downtown Features: Protect, promote and enhance unique features such as the State Capitol, Town Lake, and downtown creeks and parks.
- Historical Heritage: Respect the historic city fabric and promote re-use of historic structures.
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TRANSPORTATION |
GOAL: ENSURE AN EFFECTIVE PUBLIC AND PRIVATE TRANSPORTATION SYSTEM WHICH IS SENSITIVE TO PEDESTRIAN NEEDS.
Objectives:
- Public Transit: Develop a comprehensive downtown public transportation plan which emphasizes public transit, pedestrian flow, bicycles, and alternative modes of transit.
- Street Design: Maintain the historic street grid pattern.
- Roadways and Traffic Management: Promote an effective network of roadways and an efficient traffic management program.
- Pedestrian/Sidewalks: Improve the sidewalk environment through a coordinated public-private effort.
- Parking: Develop an overall parking strategy that includes appropriate requirements for new development, design guidelines for parking structures, incentives for constructing underground parking, and intercept parking related to public transit.
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| ECONOMIC DEVELOPMENT |
GOAL: ENSURE ECONOMIC DEVELOPMENT AND VITALITY OF THE CENTRAL BUSINESS DISTRICT
Objectives:
- Incentives for Economic Development: Formulate a long-range economic revitalization plan which recognizes the interplay of development, commerce, employment, recreation, aesthetics, tourism, and amenities.
- Co-investment: Promote coordinated public-private co-investment in order to support balanced economic development.
- Encourage and Preserve Retail: Encourage the retention and promote the development of a diverse base of retail establishments.
- Capture peripheral Growth: Develop strategies to increase downtown's competitive position in relationship to suburban development.
- Infrastructure: Ensure that public infrastructure capacities are available and adequate to absorb future downtown growth.
- Incentives for Underutilized Property: Develop incentives to encourage the development or appropriate temporary use of underutilized property.
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| ENVIRONMENT |
GOAL: ENCOURAGE A RICH AND DIVERSE MIXTURE OF DOWNTOWN PARKS AND OPEN SPACES
Objectives:
- Town Lake: Through a coordinated long-range schedule of public improvements, implement the recommendations of the Town Lake Comprehensive Plan.
- Downtown Creeks and Parks: Improve visual and physical access to downtown creeks and parks, and allow for development in close proximity to these natural resources.
- Capitol Complex/University: Develop strategies to protect and promote the unique open space role of the State Capitol and the University of Texas.
- Private Parks: Promote public and private investment in pocket parks, plazas, outdoor cafes and other "people places" in carefully selected locations.
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PUBLIC AND HUMAN RESOURCES |
GOAL: PROVIDE SUPERIOR PUBLIC SERVICES AND EFFECTIVE HUMAN RESOURCES TO ENSURE A SAFE, CONVENIENT AND HUMANE DOWNTOWN AREA.
Objectives:
- Child Care: Provide adequate child care services.
- Safety: Ensure adequate public safety facilities and services.
- Public Services: Provide a broad range of public services through a coordinated public-private effort to ensure a convenient, enjoyable downtown.
- Homeless: Provide adequate shelter to relieve the downtown area's disproportionate share of homeless.
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PLAN FRAMEWORK
The Plan Framework comprises a Land Use Framework and a Circulation Framework, that explicitly acknowledges existing conditions and addresses goal achievement. Every aspect and element of the Plan Framework is intended to reinforce the goal of downtown as a 24-hour environment with a diverse mix of uses. It is the goals and objectives against which the plan should be tested and evaluated.
Land Use Framework
In order to achieve a 24-hour downtown with a diverse mix of uses, the Land Use Framework must be both flexible enough to permit virtually any use, yet stalwart enough to encourage long-term investment. Absent detailed study, the only way to achieve "stalwart flexibility" is through the application of a few simple and robust concepts, rather than an extended series of detailed plan proposals. Additional benefits accrue to a conceptual framework plan: consensus is more easily achieved and the linkages between the concepts and the goals are more apparent. The few simple concepts that form the basis for the Land Use Framework are as follows:
The High Intensity Mixed Use Triangle The highest intensity, highest value development in the region should be encouraged within a triangle formed by Capitol view corridors on the northwest and northeast and Town Lake setbacks on the south. The allowable intensity should be at least as great as that currently allowed in the CBD (8:1 FAR). The northern apex of the triangle is truncated by the Capitol Dominance District (1/4 mile radius) while the southern base of the triangle (including the 4 1/4 blocks of City-owned land) is perhaps best suited to municipal and public/private ventures that serve as an active transition between the high intensity, private activities within the triangle and the low intensity public activities of Town Lake.
Residential Community Enhancement The Rainey Street area and the area bounded by Lamar Boulevard, 15th Street, West Avenue and 7th Street are both currently characterized by residential or residential-scale development. Further mid-intensity residential development is explicitly encouraged in these residential mixed-use districts; high intensity residential development is encouraged within the triangle. Throughout downtown, increased residential mixed-use is vital.
Retail Mixed Use District Capitalizing on the east-west couplet of 5th Street and 6th Street, a retail overlay district is encouraged along the highest volume streets downtown. This district is not intended to subvert other retail uses throughout the downtown, but is rather to serve as a significant regionally competitive retail center. The intensity of the retail activity would be dictated by historic considerations and its location vis-a-vis the triangle. The east-west orientation captures the commuter consumer. For all retail enterprises the plan emphasizes the need for retention and expansion.
Historic Districts Retain the historic districts.
Public Open Space Reinforce the linkage and development of the existing assets, including Town Lake, Waller and Shoal Creeks and downtown parks.
Institutional Integration UT and the Capitol complex are first-order assets of downtown. Continuing institutional investment in downtown (particularly in the Capitol Dominance Zone) is encouraged, as is stronger physical and programmatic integration. Other institutional uses ACC, AISD, the federal, municipal, and county governments must be encouraged to remain downtown as well. Public (and private) investment downtown must be orderly and dependable in order to create an environment of economic stability and growth.
Convention Center The Convention Center generates tremendous economic impact. The operation of the Convention Center and any expansion thereof should maximize the economic impact on the downtown area while addressing traffic impact.
Municipal Mixed-Use District see High Intensity Mixed-Use Triangle.
Cultural Overlay Districts Where cultural overlay districts enhance intensity of the downtown, they should be enocuraged.
Circulation Framework
The circulation framework for downtown Austin must:
- give priority to downtown as the dominant center within the region;
- provide a high level of access by all modes of traffic;
- help stimulate the economy within urban blocks by developing compatible traffic patterns that integrate the framework of streets.
Transit System Give high priority to providing an appropriate public transit system to serve downtown. This system should both emphasize the centrality of downtown and give priority to public transit over individual car travel. Of particular importance is the link from the Northwest with its newly emerging business centers and neighborhoods, state health and university facilities. Also important is the link to the Austin international airport. The transit system should provide a high level of access within downtown, attract a wide section of the population and be free from congestion during peak usage.
Improved Access From Primary Road Network Improve access from both IH-35 and MoPac. Through traffic should be diverted from IH-35 in the downtown area as soon as feasible. The design of both IH-35 and MoPac should both improve safety and provide an increased number of access points to the downtown. In the redesign every attempt should be made to reduce both the impact on adjacent areas and the barrier effect to East-West traffic flows.
Intercept Parking and Shuttle Service Identify opportunities for intercept parking. If this is shown to be effective as a parking solution, then reserve suitable land, adjacent to primary access roads for major car parking usage. Consider incentives for the owners of those tracts and developers within the downtown core to bring those areas into parking use. Expand an attractive and efficient shuttle service linking parking with all areas of downtown. Frequency and hours of operation should encourage use for all Downtown activities. The shuttle should also serve as an internal circulator within the Downtown area.
Establish A Strong Network of Downtown Streets Streets should neither be closed to traffic nor given over exclusively to the will of motorists. It is proposed to return to the original intentions of the Waller grid a means to provide both a keen sense of orientation and high level of access. The relatively small block structure ensures a good degree of access provided it can be used on an equitable basis. This means that the ability to both access a block and realize its fullest economic potential should take precedence. High speed, through-town linkages should be reduced.
Car Parking Encourage a high level of access to all city blocks, but discourage unsightly parking structures and curb cuts.
- Consider a policy of encouraging parking access from alleys.
- Integrate parking into buildings, and in particular ensure an active street edge.
- Consider effective and attractive alternatives for remote parking.