Marketing ResearchA Central Library Research Guide
The Faulk Central Library provides standard reference sources, current and classic books, current and archived periodicals, and online sources to meet most of the business research needs of decision makers in the Austin area.
Profitability in any enterprise depends on many factors. Knowing the market for a service or product is an essential part of building and maintaining a successful business. This guide includes the starting points for decision makers to collect and track marketing information.
R 330s, R 368s, R380s, R 650s are shelved in the Business Information Center (ranges 1-4) on the second floor. Other reference books are shelved beginning on range 4 on the second floor and at reference desk.
Visit the Library's
business databases. Use your Austin Public Library Card number to access them remotely.
Consult with a reference librarian for help finding other resources.
Learn about marketing
PRINT
Browse the Dewey Decimal Number 658.8 in the Business Information Center and the third floor circulating collection for marketing books.
| Basic Marketing | 658.8 Ma |
| Marketing Intelligence | 658.802 Sa |
| The Marketing Plan | 658.802 Co |
ONLINE
Find key information about an industry
PRINT
| Dun and Bradstreet/Gale Industry Reference Handbooks | R 338 Du |
| Encyclopedia of Business Information Sources | R 016.33 En |
|
Encyclopedia of Emerging Industries | R 338.0973 En |
| Manufacturing and Distribution USA | R 338 Ma |
| Standard and Poor's Industry Surveys | R 338.0973 St |
| U.S. Industry & Trade Outlook | R 338.0973 U |
| Value Line Investment Survey | R 332.6 Va |
ONLINE
Find Potential Customers
DEMOGRAPHICS
PRINT
| Demographics of the U.S. Trends and Projections | R 304.620973 Ru |
| Demographics USA County Edition | R 339.41973 De |
| Editor and Publisher Market Guide | R 070 Ed |
| International Marketing Data and Statistics | R 310.9 In |
| Rand McNally Commercial Atlas and Marketing Guide | R 912 Ra |
| Statistical Abstract of the United States | R 317.3 Un |
| Survey of Buying Power | R 339.410973 Su |
| The Sourcebook of Zip Code Demographics | R 304.60973 So |
ONLINE
| U.S. Census Bureau The United States Census Bureau provides electronic access to a vast collection of statistics about people, places, and industries in the United States. View and print tables or download spreadsheets into Excel. The A to Z Subject Index is a great way to see the variety of information available through the Census Bureau. |
| U.S. Bureau of Labor Statistics |
LOCAL DEMOGRAPHICS
ONLINE
INTERNATIONAL DEMOGRAPHICS
ONLINE
CONSUMER BEHAVIOR
ONLINE
ONLINE
Find business customers and competition
Company Information
ONLINE
| Reference USA Perform customized searches by selecting NAISC or SIC codes, places, sales, employees, etc. to generate a list of companies and contact information relevant to your market. |
Product Brands
PRINT
| Brands and their Companies | R 602.75 Co |
| Companies and their Brands | R 602.75 Co |
| Encyclopedia of Consumer Brands | R 658.8343 En |
| Encyclopedia of Corporate Names Worldwide | R 602.75 RO |
| International Directory of Company Histories | R 338.7409 In |
| Thomas Register | R 670.25 TH |
| Thomas Food & Beverage Market Place | R 338.4764795 Th |
ONLINE
Product Analysis
ONLINE
Market Trends/Market Share
PRINT
| Standard & Poor's Industry Surveys | R 338.0973 St |
| Mergent Industry Review | R 332.6322 Me |
| Market Share Reporter | R 380.105 Ma |
ONLINE
Find Advertising Venues
PRINT
| Advertising Red Books | R 659.112025 Ad |
| Broadcasting & Cable Yearbook | R 384.5 Br |
| Dictionary of Marketing and Advertising | R 658.8003 Ro |
| Directory of Austin-Area Media | R 070.1097643 Di |
| Editor and Publisher Market Guide | R 070 Ed |
| SRDS Business Publication Advertising Source | R 659.132058 S |
| SRDS Direct Marketing List Source | R 659.132058 Di |
| SRDS Interactive Advertising Source | R 659.133 S |
| SRDS Newspaper Advertising Source | R 659.132058 S |
| SRDS Radio Advertising Source | R 659.132058 S |
| SRDS TV & Cable Source | R 659.132058 S |
ONLINE
Return to Research Guide Index
| 
